Marketing Manager

• Minimum 10 years of marketing experience, including at least 5 years in a management position.

• Strong B2B background; experience in Flexible Packaging, Film, Plastics, or Printing/Converting is highly preferred.

• In-depth knowledge of flexible packaging market dynamics for both Food and Non-Food sectors is an advantage.

• Proven expertise in modern marketing techniques, digital channels, and data analytics.

• Excellent command of English (written & spoken) – mandatory due to frequent international communication.

• Demonstrated ability to think strategically, lead cross-functional projects, and collaborate effectively with Sales and R&D teams.

• Bachelor’s degree in Business Administration, Marketing, or a related field.

Strategy & Execution

• Develop and implement comprehensive B2B marketing strategies in line with global guidelines and local market dynamics.

• Drive product launches, brand communication, digital campaigns, and industry-specific initiatives targeting both Food and Non-Food sectors.

Trade Marketing & Sales Support

• Design and execute trade marketing programs (promotional materials, sales tools, customer presentations) to support the sales force and maximize market penetration.

Product Marketing

• Monitor market trends and customer needs within the flexible packaging sector.

• Identify new product opportunities (e.g., sustainable/recyclable materials).

• Manage the full product lifecycle to ensure competitive positioning and profitable growth.

Brand Management

• Ensure consistent brand identity across all communication channels.

• Organize and manage participation in trade shows, industry events, and promotional activities.

Market Intelligence

• Conduct market research, competitor analysis, and customer segmentation.

• Provide data-driven insights and recommendations to sales and management teams.

Budget Management

• Control, allocate, and optimize the marketing budget, ensuring maximum ROI.